A plain-language rundown of what's taught on the day: spotting the evil eye, protection herbs and folk remedies, and building a small home altar — plus the take-home charm bag.

A photo-led post walking through everyday kitchen herbs — basil, bay leaves, chillies, garlic, rosemary — that double as evil-eye protection in the book, as a teaser for the workshop's herb segment.

A short personal story about the old habit of adding "God bless them" after complimenting a baby, since babies were considered most at risk of the evil eye — a natural lead-in to what the workshop teaches about protecting the people you love.

A short reel showing real tools from Rose's own practice — mini cauldron, straw broom, blessed olive oil — building anticipation without a literal countdown. Pair with an FAQ Story on who it suits, what to bring, and the booking basics.

A simple urgency Story or post with the number of spots remaining and the booking link — no new content needed.

Short daily clips through the final week — the space, the charm-bag materials being prepped, Rose herself getting ready — simple behind-the-scenes moments rather than countdown graphics.

An on-the-day reel plus photos and Stories captured during the workshop itself.

A recap reel or photo carousel of the day — guests' charm bags, the room, a thank-you note — closing out the workshop before attention shifts fully to the tours.

The old practice of passing a cut lemon through a room or over a person to lift bad energy and bitterness — straight from the book's kitchen-witchery chapter — tied back to the ancestral practices taught on the tour.

A carousel covering the meeting point, duration, what's included, and who tends to enjoy it — aimed at people who are curious but have never done anything like it before.

A spots-remaining Story or post covering 20 September and 25 October together.

A testimonial or highlights reel from a past tour, with the copy nudging toward 20 September as the closer date while keeping 25 October visible.

The legend of witches gathering under Benevento's famous walnut tree on the night of San Giovanni — Rose's own family comes from just 65km away — a fun, atmospheric story that ties real family history to the folklore guests hear on tour.

A closer look at the protection-charm stop on the tour — cornicello, mano cornuta — and what guests take home with them.

An urgency nudge plus a different testimonial or moment than the one used in early August, now that posting rises to twice a week.

The book's distinction between "good" and "bad" streghe — healers versus hexers — and why the word never felt like an insult in Rose's family, paired with a repeat of the what-to-expect carousel for anyone just tuning in.

A final urgency push, then an on-the-day reel and Stories from the 20 September tour.

A recap reel from 20 September doubling as fresh social proof, with attention shifting to 25 October as the last tour of the year.

A personal migration story about the malocchio superstition travelling with Italian families to Australia, paired with a fresh testimonial.

The what-to-expect carousel again for the October audience, then an urgency nudge as the date approaches.

A short explainer on what the cornicello actually is and why it's shaped the way it is, paired with another testimonial.

A final urgency push framed as the last tour of 2026, then on-the-day coverage.

A recap reel closing out the year's tours and thanking everyone who came along.

Connects the oracle deck directly to the book — the same divination practices already covered (the pendulum, egg reading) now brought to life as cards. Copy pending final pre-order link, price and launch details from you.

A close-up reveal of the "St John's Water" card (cleansing, restoration, grounding) — a natural tie-in, since making holy water at home (Acqua di San Giovanni) is covered in the book too.

A direct pre-order call to action linking to Rockpool Publishing. Copy pending final link and price details.

A second card reveal — this one themed around wisdom, identity and heritage, a natural fit with the ancestor and lineage stories running through the book.

A repeat pre-order push, timed to avoid clashing with the 20 September tour's urgency week.

A flip-through reel of the full deck and cover art, framing it as the complete companion to the book.

A second pass at the book-to-deck connection, this time built around a specific spell or remedy from the book rather than the divination chapter.

A third card reveal, themed around celebration and cycles.

A final pre-order push before the cards arrive at the end of October.

Once the venue and date are confirmed with Qi Crystals, this slot becomes the first proper launch announcement.